Let’s get something straight right up front. I love technology. Not only for how easy it makes my life, but mainly for how it can be used to spread the Gospel of Jesus Christ. Since the birth of Christ, nothing has given us a bigger platform to share the love of Jesus than the Internet. Nothing.
However, saying something is one thing. Getting heard is another. And the ones with the power are the ones who manipulate what is seen and heard. Search engine algorithms can be designed to filter out anything pertaining to Christ. Money and the prince of the air think they’re in control. (But seriously, we know Who really is, right?)
You think you have a plethora of choices? You do. But not really. Those who own the algorithms are the ones who decide what your choices really are. Truth has never been more relative than it is today. If people believe what comes up first when they’re doing a search, (on Google, Siri, Bing, etc.) are they living in reality? Or the reality that the search engine created?
Not only do search engines and Amazon filter what’s seen at the top of a search, so do advertisers. Add to that the government accessing your search stats and freedom flies out the window only to be captured and shackled.
Oh, oh, oh, and what about when you’re browsing for say, a pair of shoes, and you’re reading the news on another site and the ad for the shoes shows up. How intellectually free are you? I mean, really?
Is this freedom or manipulation?
Amazon manipulates its customers. You might not think so, but take a gander at this post on the Hoosier Ink blog by Joe Allison:
I mean, c’mon, we all know it happens, but do we remember when we’re searching for things, that our choices are limited to what those in charge want us to see and find? Or are we lulled into intellectual laziness and put discernment on the back burner?
Please tweet: Are we intellectually lazy and easily manipulated?